Here at AudioMob the entire team is deeply passionate about games, music and advertising.

In fact, thinking about the intersection of those entities is what inspired our audio advertising platform for mobile games. We can’t wait to share more of what we’re working on with you.

But plenty else has shaped us as people and a company, of course. And it being the UN’s World Book Day today, we’ve been thinking about the things we’ve read that have motivated, challenged or affected us. So we thought we’d share a few with you.

Below each of our core team has picked one book that made a significant impression, particularly in terms of careers, work in the game, audio and advertising sectors, and even the DNA of AudioMob itself.

These are some of the books that shaped us, so we’d give them all a hearty recommendation.

Christian Facey, CEO
I took a great deal of inspiration from Seven Secrets Of The Millionaires by Stuart Goldsmith. It’s an information-rich book, for sure. But it’s also very human-centric and thoughtful. Goldsmith spends time with seven self-made millionaires – and then adopts their thinking himself, with striking results. It's a reminder of what we all can achieve.

Wilfrid Obeng, CTO
So many brilliant books have informed my technical journey, but The Lean Startup by Eric Ries is one everybody should read. On publication, it presented a bold new way to think about building products. Ries' book introduces the idea of building the minimum amount of product features, A/B testing and pivoting. He also explores the application of his lean methodology within Second Life, which makes this a must-read for engineers and game developers.

Ben Williams, CRO
Brazilian author Paulo Coelho’s novel The Alchemist is a true modern classic about following your dreams and identifying your personal legend. Despite being a work of fiction, it had a really exciting and inspiring impact on me. And it was written in 1987 in just two weeks. That in itself is incredibly motivating.

Adrian Ruiz, Head of Developer Relations
I’ve picked the brilliantly helpful The Gamedev Business Handbook, by James Futter. It’s a frank, nuts-and-bolts resource packed with practical information about running a game business. It isn’t about becoming rich, and it doesn’t pull any punches. But you can feel the warmth and love it’s built on, and there’s no better guide to the practicalities of building a game studio.

James Price, CDO
Being a product designer I had to go with something that presents a stunning visual guide to an iconic and influential product and brand. That book, to me, is Defy Convention, which was released to celebrate 20 years of DCSHOECOUSA. It explores how a shoe company has had such an impact on skateboarding, and as such, mainstream popular culture itself. It’s a beautiful thing to digest.

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AudioMob in 6 brilliant books